COVID-19-induced restaurant shutdowns have made the online ordering landscape more competitive than ever. As restaurants were forced to pivot to online ordering and takeout service in an attempt to make ends meet, the quick shift caused many to outsource their online ordering and delivery capabilities to costly third-party providers. Now, as off-premise dining shows signs of continuing as a long-term trend, restaurants would benefit from incentivizing direct online orders as a way to cut back on third-party fees. What’s an effective....

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