How important is messaging for loyalty marketers when they communicate with their customers? Consider the following two eye-opening statistics from a new report from Aberdeen Group titled, “Customer Messaging: Happy Customers, Productive Employees, & Better Financials,” which was commissioned by Sparkcentral: Companies that use messaging achieve a 24.5 percent year-over-year increase in return on marketing investments. Companies that use messaging achieve 2.9 times greater annual increase in NPS compared to All....

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