Harley-Davidson is one of the world’s most recognizable brand names. Whether a person has ever ridden one doesn’t matter. The name evokes devout customer loyalty and an enduring brand loyalty with its faithful followers. Brad Marg, Chief Operating Officer, Clutch, recently led a session with Shonna Smith, Marketing Director & Experience Coordinator, Blue Spring Harley-Davidson in Missouri , at the 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association, which was held....

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