We’ve all read customer reviews on third-party sites online about their respective experiences at a particular restaurant, store, or with any other service company. For the most part, the reviews are left by people who had an extreme customer experience−either excellent or very poor. But how can marketers cultivate customer loyalty and customer engagement through effective control over their brands on third-party sites online, especially when it comes to review sites? Loyalty360 talked to Yext CMO Jeffrey Rohrs about this....

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