Azim Esmail, founder and CEO of RewardOps, believes that to effectively drive customer loyalty, brands need to collect, analyze, and act on massive data sets using a variety methods and sources. Automation, in particular, has made it possible to accomplish this more effectively and efficiently, resulting in some exciting changes to the customer loyalty landscape. Loyalty360 talked to Esmail about how automation is changing customer loyalty. How automation is changing loyalty and what trends do you foresee in this area? Esmail: We....

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