89 Degrees has been enabling customer engagement since 1996, providing marketers with the strategic insights and critical technical services to drive higher customer acquisition, loyalty, and advocacy.
Toby Hawkes, Senior Director of Strategic Marketing Services and Rob Bousaleh, VP of Loyalty and CJM Solutions, sat down with Loyalty360 to discuss personalization as it relates to the market today.
How does 89 Degrees view personalization from an engagement standpoint?
We’re all familiar with the end goal of personalization....