New Program Transforms Party Participants into Persistent Brand Ambassadors
IRVINGTON, N.Y., Jan. 5—House Party, a leading consumer activation and experiential marketing company, announces the introduction of AfterParty(TM), a new offering that continues the conversation a House Party begins, turning a one-day event into a long-term, ongoing relationship that delivers powerful and measurable results for months and years to come. House Party specializes in engaging thousands of qualified consumer advocates to build awareness and buzz....