Online commerce led the charge during holiday 2010, as both e-tailers and traditional retail merchants laid on the offers. Online sales growth had been outpacing those of most retail categories throughout the year, as the sector continued to grow its share of the retail marketplace, and e-commerce clearly influenced both marketing efforts and shopper behavior during the year-end selling season.
There were still plenty of shoppers shivering in the pre-dawn cold at mall parking lots, waiting for the early-morning sales on the day after ....