Home Depot Focuses on One Home Depot Experience to Further Extend Brand Loyalty
LISTEN TO THIS ARTICLE
0:00 / 0:00

For Home Depot CEO Craig Menear, it’s all about the customer experience. Or, shall we say, the One Home Depot Experience. “Our customers no longer think of us in terms of separate channels,” Menear said during the 2017 Investor and Analyst Day Conference on Dec. 6. “They don’t think of us as a brick-and-mortar channel and a digital channel separately. We want to enable the engagement with a seamlessness across channels, but candidly, that’s not how we were built. Now there’s a lot of work....

Recent Content