The season for holiday shopping is nearly upon us—only 38 days until Christmas! —and with it comes the peak shopping period for retailers across the country. To capitalize on the profit boom that has become an integral part of the season, brands will need to be on top of their customer experience game.
A new report from CFI Group and Radial emphasizes the need for convenient and efficient customer experience to meet sale expectations leading into Christmas and beyond.
According to the research, 2016 Holiday....