One third of holiday shoppers will be buying gifts for themselves this year, while spending the rest of the budget on friends and family. This is one of the findings from the Maritz Loyalty Marketing 2013 Gift Buying Omi Survey. In November 2013, 1,000 consumers participated in an online survey to share their insights on gift buying for the holiday season as well as in general. (You can download the infographic to the right.)
Here are some of the highlights:
· Men will spend 38% of their....