The dollar amount for gift card sales rose 3% during the recent holiday season (from Thanksgiving through Christmas), according to Stored Value Solutions (SVS). Customer engagement via gift cards certainly showed solid growth.
SVS reported that during the same period, the number of first-time gift cards purchased increased 1%.
Broken down, spending in the Entertainment category rose an eye-opening 18% year-over-year for overall dollar value spent; first-time gift card sales by dollar value in the Dining category increased by 8%. In both....