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Mobile Marketing and Advertising Leader Gains Recognition For 90 Percent Mobile Opt-In Rates Garnered for Arby’s
KIRKLAND, Wash.—The MOBI Awards, honoring overall excellence and breakthrough achievement in mobile media, marketing and advertising, have named Hipcricket a finalist in three categories, including “Best Mobile Agency” and “Best Mobile Promotion for a Product Launch” and “Best Mobile/Cross Media Campaign” for work done with Arby’s.
The MOBI Awards drew worldwide submissions and were judged by leading mobile media and marketing experts, journalists, industry insiders, marketers, publishers, and mobile technology visionaries. “Best in Show” and award winners will be announced Sept. 13.
Hipcricket’s position as a finalist in the “Best Mobile Agency” category marks a significant milestone for the company. Hipcricket’s technology solutions and services have been put to work in an industry-leading 65,000 campaigns for brands, agencies and media properties. Hipcricket has provided services to Arby’s, Macy’s, Nestle, KFC, HBO, Staples, Hershey’s, Alaska Airlines and Clear Channel, among others to engage customers, drive loyalty and increase sales using every mobile channel, including SMS, mobile Web sites, permission-based advertising networks and branded apps. Hipcricket also operates the first comprehensive permission-based mobile ad network, which gives brands and agencies access to over 100 million unique users across its national footprint.
In addition, Hipcricket was nominated for “Best Mobile Promotion for a Product Launch” and “Best Mobile/Cross Media Campaign” for its work with Arby’s that included the launch and promotion of the quick service restaurant’s Roastburger sandwich. The campaign kicked off with a Jimmy Kimmel Live segment, where viewers were urged to text the word ROASTBURGER to 27297 to receive a free sandwich with the purchase of any drink. Arby’s created 172 local databases to enable a local mobile capability and to handle the SMS response traffic from its television and mobile promotions. Of consumers who started a text interaction through in-store signage, more than 89% opted to join their local database; in addition more than 90% of TV respondents did so. Since the initial launch, Arby’s has integrated mobile into many of its TV and radio commercials, print ads, Sunday coupon circulars, live events and in-store signage.
“We’re honored that both Hipcricket and our customers have been acknowledged as leaders by the MOBI Awards program,” said Eric Harber, president and COO at Hipcricket. “Mobile marketing can create big wins for both businesses and consumers, and we are proud that our efforts, as well as those of our clients including Arby’s, are being recognized by the industry for their outstanding success.”
About Hipcricket Inc.
Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, mobile Web sites, permission-based advertising networks and branded apps. Hipcricket’s proven technology and experienced account management teams have provided measurable successes through an industry-leading 65,000 campaigns for clients such as Macy’s, Nestle, KFC, HBO and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information.
Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Los Angeles and Mexico City. For more mobile marketing and mobile advertising information please visit www.hipcricket.com.
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