Mobile Marketing Leader Reaches 50,000 Campaign Mark While Building Sales, Remarketable Databases and Driving Audience Growth
KIRKLAND, Wash.—Attesting to mobile marketing’s traction and Hipcricket’s leadership with such clients as Nestle, HBO and Arby’s, the company announced today it has doubled its total campaign count in the last 12 months and has surpassed 50,000. Through this momentum, Hipcricket has also seen its clients build remarketable databases of opted-in mobile subscribers, while driving new customers into their stores or adding audience counts to media properties.
Specific details on some of Hipcricket’s biggest successes in 2009 include:
Hipcricket further teamed with major brands and media to create and run integrated mobile programs that led to permission-based databases that have seen numbers well into the six figures.
Hipcricket and its clients saw significant response for mobile coupons and offers that led to trials and sales. In response, Hipcricket introduced a new measureable solution which places mobile coupons within reach of the more than 240 million Americans who have text messaging on their mobile phones. Based on patent-pending technology, the new mobile coupon solution enables any business with a point of sale system that accepts credit cards to fully track and measure the redemption and usage patterns of mobile coupons to increase customer loyalty and sales.
Major brands and retailers are uniquely and effectively reaching Hispanic customers through permission-based offers and advertisements sent to their mobile phones. As part of the only comprehensive Hispanic Mobile Marketing Network, HBO, Harley-Davidson, Arby’s, Cheetos and others are reaching a demographic that over indexes in cell phone penetration, text message usage and their propensity to interact, and has buying power that is projected to exceed $1 trillion in 2010.
Media companies with broadcast stations in such markets as Dallas, Los Angeles, Philadelphia and Washington DC worked with Hipcricket to boost their PPM (portable people meter) numbers through mobile clubs and the pushing of alerts for breaking news and programming information.
“Since day one our team has dedicated itself to helping brands and media properties cut through the noise and reach consumers on their most personal device, their mobile phone,” said Eric Harber, Hipcricket President and Chief Operating Officer. “Over the past year we have helped our clients leverage the mobile device to more effectively connect with and engage their customers and, as a result, the 2009 trajectory has a rocket-like feel to it.”
About Hipcricket
Hipcricket, Inc. drives new revenue and customer loyalty for consumer brands, agencies and media companies through strategic, creative and measurable mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing software and solutions company has delivered more than 50,000 successful campaigns for customers including Coca Cola, Staples, Hershey’s, Jameson, Clear Channel Radio, Premiere Radio Networks, Sandusky Broadcasting and NBC. With its unique technology and experienced, customer-focused team, Hipcricket produces interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and now connects brands with audiences they desire to reach via the first comprehensive Hispanic Mobile Marketing Network. The company is based near Seattle with additional operations in New York and Mexico City. More information can be found at www.Hipcricket.com.
Contacts
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Doug Fraim, 617-758-4176
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