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Hilton Worldwide officials, hoping to create global customer engagement, brand loyalty and unique customer experiences, has announced its participation in a fully integrated global imusic platform, including concerts, VIP access, digital media, ticketing, content, and performance venues. [email protected] will include a global campaign created to connect people with enriching and playful experiences.
The program is anchored by a five-year strategic partnership with Live Nation, which will extend the message to the hospitality chain's more than 4,250 hotels worldwide.
Hilton Worldwide EVP/Commercial Services Jeff Diskin explained the partnership to Loyalty360.
“Around the world, people simply are not taking time off from work to play,” Diskin said. “For example, we have observed that in the U.S., Americans are taking less vacation time than at any point in the last four decades. ‘Hilton at Play’ is our response: It’s a cultural catalyst for change and a reminder of the power of travel. We’ve entered into the Live Nation partnership - one of the largest in Hilton’s 95-year history - in the hopes that we can inspire the world to stop and listen to the music, take a hard-earned vacation and join us in this journey to reclaim playtime.”
Hilton becomes the “Official Hotel Partner” of Live Nation with special offers for members of Hilton Honors, its 42-million-member-strong guest loyalty program. Hilton and Live Nation’s first co-sponsored event will take place Feb. 23, 2015, at the Conrad New York with Grammy-nominated artist Paramore.
Building on Hilton’s legacy of playful partnerships, the company announced a renewed relationship with the Grammys through 2017. For more than 25 years, Hilton has had a tradition of supporting The Recording Academy as the Official Hotel Partner of the Grammy Awards. Next month, Hilton will again host the Clive Davis pre-Grammy Gala at the iconic Beverly Hilton.
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