Hilton Worldwide’s recent decision to raise the number of loyalty points required for a free stay at its hotels has some rivals smelling blood.
Competitors like InterContinental Hotels Group Plc (IHG.L), Best Western and Carlson Hotels have announced promotions aimed squarely at potentially-disgruntled Hilton stalwarts.
“I’ve already shifted—I’m taking 25 nights from Hilton and giving them to Sheraton,” said Troy Myers, a Nashville-area consultant who is on the road some 200 nights a year. “I....