MCLEAN, Va.—Run with the bulls or swim with the dolphins? When it comes to     vacationing, there are hundreds of options to choose from. Now Hilton     HHonors, the loyalty program for Hilton Worldwide’s 10 distinct hotel     brands, is giving its members one more choice – one that will make their     vacation better no matter what they pick.

Hilton HHonors has launched its Double Your HHonors promotion, offering     members either double HHonors points or double airline miles for     hotel stays completed between July 1 and September 30, 2011. To help     kick off this double rewards offer, the Hilton HHonors “Would You     Rather” survey asked participants a series of travel-related     “either-or” questions. And when it comes to their vacations, Americans     would:

  • Trade Rain for “Pain at the Pump”: 45 percent of Americans       would choose a summer of perfect weather over a summer of free gas       (compared to 29 percent).
  • Drive for Silence: 60 percent of Americans would choose to       drive 10 hours by themselves with no stereo over taking a 10-hour       flight with crying children (compared to 15 percent).
  • Ditch the Devices: 49 percent of Americans would choose       to walk away from technology for a month-long vacation over having to       survive a week-long vacation without people (compared to 31 percent).
  • Pick Lame Over Fame: Significantly more Americans would rather       be awarded a free vacation with their boss instead of paying double       for a vacation with their favorite celebrity (36 percent vs. 14       percent).

“Last year, Hilton HHonors members loved the freedom to choose whether     they earned double points or miles,” said Jeff Diskin, senior vice     president, global customer marketing, Hilton Worldwide. “We’re excited     to bring this promotion back again, giving our members rewards that will     help them create experiences worth sharing with friends and family – no     matter which option they choose.”

To take advantage of the Hilton HHonors Double Your HHonors promotion,      register at Members select their bonus     during registration, which cannot be changed during the promotional     period. Double rewards points can be earned for stays between July 1 and     September 30, 2011. For more information or to become a Hilton HHonors     member, visit

For full terms and conditions, visit

About Hilton HHonors

Hilton HHonors, the award-winning guest-loyalty program for Hilton     Worldwide’s ten distinct hotel brands, honors its 28 million members by     allowing them to turn earned points into experiences worth sharing. In     addition to redeeming HHonors points for complimentary hotel stays,      HHonors members can use points to purchase unique experience rewards,      merchandise and vacation packages, make charitable contributions, and     more. HHonors is also the only guest-loyalty program to offer ‘Points &      Miles’ and ‘No Blackout Dates’ at more than 3,750 hotels worldwide,      including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels     & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites     Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton,      Home2Suites by Hilton and Hilton Grand Vacations. Membership in HHonors     is free, and travelers may enroll online by visiting

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the     lodging sector from luxurious full-service hotels and resorts to     extended-stay suites and mid-priced hotels. For 92 years, Hilton     Worldwide has been offering business and leisure travelers the finest in     accommodations, service, amenities and value. The company is dedicated     to continuing its tradition of providing exceptional guest experiences     across its global brands. Its brands are comprised of more than 3,750     hotels and 615,000 rooms in 84 countries and include Waldorf Astoria     Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts,      DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton     Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton     Grand Vacations. The company also manages the world-class guest reward     program Hilton HHonors®. For more information about the company, visit

About Hilton HHonors “Would You Rather” Survey

StrategyOne, a full-service market research and strategic consulting     agency, conducted an online national survey among 1,000 American     respondents, 18+ years of age. Completed interviews were weighted by     four variables: age, sex, geographic region, and household income, to     ensure reliable and accurate representation of the total U.S.      population, 18 years of age and older. Note that all significance tests     were conducted at the 95% confidence level.

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