Hertz Redesigns Rewards Program App

These days, customer experience is king. From research we’ve seen at Loyalty360, the customer wants a unique, personalized experience with each and every brand. Those brands that are working to supply such experiences are having great success.
As such, we’re happy to see that, in a continued effort to improve customer service, Hertz is introducing a redesigned app. The app is intended to offer travelers a faster and more personalized rental experience with easy access to reservations, rewards, and receipts. The app was redesigned after the results of a recent J.D. Power survey were published. The survey showed that travel app users want user-friendly apps that enable seamless travel experiences.
“When redesigning the Hertz app, we listened to customers and what they wanted most,” says Hertz Senior Vice President of Brand Jayesh Patel. “Our customers told us they wanted faster reservations, better visibility to their loyalty program rewards, and easy access to their rental history and receipts. The updated Hertz app offers those solutions and many more, representing our continued effort to advance our capabilities for a great customer experience.”
New features of the Hertz app include:

  • Faster and Easier Rentals—Travelers can login to the app with facial recognition or Touch ID, access past rental searches for easier booking, and view current rentals and modify future reservations.
  • Better Rewards and Profile Management—Hertz GoldPlus Rewards members can now view their member numbers, status, and point balances in one view. They can also pay for reservations with points and modify their profiles, preferences, and payment options. In addition, they can review their rental histories and receipts for easy expense reporting. 
  • Enhanced Access—Travelers can find nearby Hertz locations, including location info and driving directions, contact customer support or Emergency Roadside Assistance, and find available parking through SpotHero.
These features are designed to open the door to a faster and more rewarding car rental experience. We’re excited to see how this app affects customer loyalty for Hertz. In addition, we’re looking forward to Hertz’s presentation at the upcoming 2019 Loyalty Expo in Charlotte, North Carolina.

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