Hertz Car Sales has launched a fully online car-buying platform that enables customers across the U.S. to browse, finance, and purchase used vehicles from the comfort of their own homes.
The upgrade transforms the site from a basic inventory listing into a comprehensive e-commerce platform, providing consumers with enhanced convenience, transparency, and confidence in their purchases. Features include online trade-in offers, pre-qualification for financing, personalized payment estimates, protection plan options, and final credit approvals, all completed digitally.
Hertz CEO Gil West said, “Our new e-commerce platform marks a major step forward in modernizing how we serve our customers with a seamless journey from browsing to ownership. By enhancing our digital capabilities, we’re meeting customers where they are and giving them greater visibility into our inventory, easier purchasing processes, and broader access to quality Hertz vehicles. This also marks a critical milestone in executing our strategy to make retail our primary car-selling channel.”
The launch is part of Hertz’s broader push to grow its retail operations and modernize the customer experience. The digital expansion complements Hertz’s Rent2Buy program and a strategic partnership with Amazon Autos, where customers can explore Hertz’s inventory and complete transactions through Amazon’s interface. Initially tested in four markets, the Amazon collaboration has now expanded to all Hertz Car Sales locations nationwide.
To spotlight the ease of the online car-buying process, Hertz is collaborating with football legend Tom Brady in a national ad campaign, which launched on October 1. The campaign, which is featured across digital, social, and streaming platforms, promotes Hertz Car Sales as a pressure-free way to purchase high-quality, certified vehicles.
Shoppers can choose from thousands of competitively priced models, including many 2025 vehicles, all backed by a 115-point inspection, 12-month/12,000-mile limited warranty, 24-hour roadside assistance, and a 7-day/250-mile buy-back guarantee. With flexible financing options and detailed vehicle reports, Hertz Car Sales hopes to deliver a trusted, streamlined car-buying experience from start to finish.
Watch Tom Brady in this YouTube promotional video for Hertz.