Loyalty360 Reads: Cousins Subs Unveils Annual Round Up Campaign, Frontier Airlines Launches Platinum Status Challenge for Loyalty Program Members, and Choice Hotels Expands International Portfolio

Cousins Subs Relaunches Round Up Campaign to Support Local Communities Cousins Subs has relaunched its semi-annual Round Up Campaign this October to benefit the Make It Better Foundation, the company’s nonprofit arm focused on improving community health, fighting hunger, and supporting youth education. The campaign encourages customers to round up their in-store purchases to the nearest dollar, with all proceeds supporting vital local initiatives. Online and mobile app users can also join the effort by donating $0.25, $0.50, or....