Delivering that optimum customer experience has always been a huge component of success for The Hershey Company. Now, the iconic company, in partnership with Winn-Dixie and its parent company Bi-Lo Holdings, has unveiled a new and dramatically different ‘Candy Experience’ for its customers at Winn-Dixie’s newly renovated store in Baton Rouge, La.
The new candy section, best described as a “store within a store,” has shown in testing that it can lift confection category sales for retailers by strong double....