Brian Kavanagh, Senior Director, Insights Driven Performance and Retail Evolution, The Hershey Company believes that, by listening to customers, they will guide a marketer in the right direction toward brand loyalty.
“Then it’s up to you as a marketing expert to put innovative strategies and tactics in place to engage them,” Kavanagh told Loyalty360. “We are always listening and responding to our consumers. We work directly with our retail partners to ensure that we are delivering a positive, 360-degree brand....