A few months ago we wrote about HelpHive, a new Seattle Internet startup that’s attempting to help home owners find plumbers, landscapers, roofers and other local service providers by relying in part on recommendations that friends make via social networks.
Now, the company is introducing its new Referral Pro Gold plan, a payment mechanism by which service providers pay only when they get a qualified lead or book a real job. “We only get paid when there is intent—a qualified customer, or engagement—a booked job with....