Officials at Panera Bread have successfully followed a path of customer loyalty that has enhanced the brand’s image and value among its customer base. During Panera’s recent third-quarter earnings conference call, Ron Shaich, company chairman and CEO, talked about strategic maneuvers. “Many years ago we foresaw the forces reshaping the restaurant industry and conceived a strategic plan to capitalize on them,” Shaich said. “Recognizing the potential of digital, we built Panera 2.0, a comprehensive guest....

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