Brands have access to more customer data than ever before, but that data remains nothing more than zeroes and ones unless they have the proper tools to transform that data into useful information. Making a personalized offer to a customer is a great start, but taking it to the next level demands dynamic interaction that evolves with the changing customer behaviors.
BCG recently published an article declaring there is a 70-billion-dollar opportunity for brands to move from mass offers to personal offers. Formation is a loyalty-focused....