Hard Rock International has earned a loyal global following due to its dedication to the customer experience. And that dedication took another big step when the company recently announced upgrades to its Hard Rock Rewards loyalty program.

The Hard Rock Rewards loyalty program allows fans worldwide to earn exclusive privileges, whether they choose to dine at a Hard Rock Cafe, vacation at a Hard Rock Hotel, or purchase the brand’s iconic merchandise at a Rock Shop.

Hard Rock Rewards members simply provide their Rewards ID every time they visit a participating Hard Rock Cafe, Rock Shop, and Hard Rock Hotel to enjoy elite benefits, such as priority seating and special birthday offers. Hard Rock Rewards members also receive access to collector's only events and the opportunity to earn free night stays, in addition to a personalized portal on hardrockrewards.com that tracks all global Hard Rock visits and progress towards special milestones and rewards. 

“As our global fan base continues to grow and travelers become increasingly savvy about hotel loyalty programs, it is our ultimate goal to reward fans for their passionate commitment to Hard Rock through personalized experiences and benefits they desire," said Amy Ceriani, Director of Customer Loyalty at Hard Rock International. “From a welcome amenity for each stay and late check-out priority to converting points into free night stays, the newly revamped program allows us to continue providing members around the world with the opportunity to share special and authentic moments.”

Nora Swire, Senior Director of Marketing, Hotels & Casinos at Hard Rock International, added: “Studies show that 84% of business travelers and 79% of leisure travelers choose to redeem points for hotel nights. With a focus on free night stays, the new Hard Rock Rewards platform allows us to enter the next phase of fan loyalty by providing an incentive we know our fans will be excited about.”

Hard Rock International comprises venues in 68 countries, including 164 cafes, 23 hotels, and 11 casinos.

Recent Content