MINNEAPOLIS—How does a more than 100-year-old brand with a nearly 20-year-old loyalty program use new technologies and analytics to further develop powerful customer relationships? That’s what Hallmark Cards and its loyalty marketing partner, Carlson Marketing, will reveal at the 2011 Loyalty Expo March 20-22 in Orlando.
The expo is billed as “a true ‘Voice of the Customer’-driven, best-practice-focused customer engagement....