“We are pleased that Hallmark Business Expressions has joined the association, an organization with close to 100 years experience in helping people connect with one another and giving voice to their feelings,” says Mark Johnson, President and CEO of Loyalty 360. “Hallmark is a trusted and celebrated brand, one that creates a positive impact on a customer’s perception of the sender. By being part of Loyalty 360, Hallmark Business Expressions can share its best practices and insights with the industry at large to more fully enhance customer loyalty and relationship-building programs.”