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Brand loyalty is largely influenced by habit, according to a study conducted by Australian-based consumer insight group BrandHook.
In its Rituals Report, BrandHook surveyed 1,000 consumers and found that 46% of respondents indicated that their daily habits drive their shopping choices.
"Our behavior is ritualistic and repetition is central to everyday life," BrandHook Rituals Report said. “People buy products and services based on habit.”
The report found that many consumers are not making conscious decisions about....
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