We saw at the 2019 Loyalty Expo that loyalty programs are increasingly being used to unify a brand’s customer experience and even increase convenience for consumers. After all, loyalty programs present a unique opportunity to make CX consistent across channels. Now, a major fashion retailer is embracing this trend.   H&M and Klarna have announced that they have expanded their current partnership agreement to also include the US market in the development of a payments and shopping experience across touchpoints. Together, H....

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