Fashion retailer H&M has announced that it will start charging its loyalty club members delivery fees on small online orders. The move aims to reduce logistical costs and help the company become profitable. In addition, the latest version of its customer loyalty program classifies members into a base tier or a plus tier, depending on how many points they earned in the past year.
“We have a lot of logistics around the customers that shop online,” says Samuel Holst, Head of the H&M Club. “For the plus....