Mobile technology is everywhere today and, seemingly, most people seek customer engagement through those channels.
At Guardian Life Insurance, that is a reality that has not gone unnoticed.
Loyalty360 spoke with Kimberly Delaney, vice president of client engagement; and Beth Wood, vice president and chief marketing officer of individual markets, to find out more about the company’s mobile and social strategies.
“The evolution of mobile technology has revolutionized the way we must think about the form and function of....