As new apps and mobile platforms are increasingly making loyalty programs easier for brands to implement and for customers to use, a few are even joining forces to become even more powerful. Two perfect examples are Grocery King and Lootsie, who have just announced an integrated loyalty program partnership that has already drastically increased the success of each party’s respective platform in a very short time.
Almost immediately after partnering, Lootsie, a mobile app-based rewards and loyalty program, announced a 30% increase in....