For Sandy Nelson, Director of Marketing, Duffy’s Sports Grill, a digital experiment with its highly popular and successful MVP customer loyalty program earlier this year taught company officials a great lesson.
From April 1 of this year through Sept. 30, Duffy’s Sports Grill expanded its Paytronix-powered MVP loyalty program to include mobile check-in, mobile sign-up, and real-time messaging capabilities.
With check level data and other metrics provided by Paytronix’s POS-integrated solution, Duffy’s is able....