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Good Sam, the world's largest organization of recreational vehicle (RV) owners, is launching a new fully comprehensive digital platform, RV.com, supported by a new publication title, RV Magazine.
“As the RV and outdoor industry continues its rapid growth, we are investing heavily in a full circle solution of content that enhances the lifestyle,” says Marcus Lemonis, chairman and CEO of Camping World Holdings.
“We feel strongly that it is the right time to launch this community and cater to all RV and outdoor enthusiasts – from beginners to experts – tent campers to motorhome owners and everyone in between - and the answer is RV.com and RV Magazine.”
RV.com and RV Magazine will be pairing tried and true content for readers including exclusive manufacturer product unveiling and reviews for all RV types, top travel destinations, mouthwatering recipes, money saving ideas and trending products. New product innovations and solutions which are driving the industry will be spotlighted along with safety tips for the outdoors. The reader will be empowered with clever RV tricks, technical tips made easy, health and wellness on the road plus reviews and insights from experts and RV influencers to enhance the outdoor experience. The bulk of the content will be driven by RV enthusiasts themselves as they share their stories, best practices and experiences while they travel the country. The platform is set to be online, in newsstands and in-homes the early part of January 2021.
“We will provide outdoor enthusiasts with everything they need to enhance their lifestyle no matter where they are in the journey,” Lemonis says. “Through our partnerships with leading industry experts we are fortunate to provide the passion, innovation and quality information our readers deserve and ultimately elevate their RV and outdoor experience.”
The company also announced the retirement of its legacy print publications Trailer Life and MotorHome magazines with the December 2020 issues to focus its energy on the new magazine and enhanced website. The respective websites of the legacy magazines will continue to provide valuable information to the individual segments of the RV lifestyle. TrailerLife.com will become a full lifestyle brand for the company focused on specific products and services for the towable enthusiast. MotorHome.com will convert into a full motorhome marketplace showcasing products and services needed to enhance and protect the investment for the motorized RV consumer.
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