Singapore October 5th - Out There Media, a global leader in mobile advertising, and Globe Telecom, a leading full-service telecommunications company in the Philippines, jointly announce the official roll-out of a comprehensive Mobile Advertising offering to the Filipino market. Aptly titled “My Rewards, My Globe Plus” the Mobile Advertising service is the latest enhancement to the Globe loyalty program, presenting an innovative points-earning option for its 24.6 million postpaid and prepaid subscribers.
Kerstin Trikalitis, CEO of Out There Media, commented, “We are very excited to announce the launch of our Mobile Advertising activities in the Philippines, especially as it is done in partnership with a leading operator such as Globe and it is already attracting a very positive response from the market. We are looking forward to a successful collaboration with Globe, and we are confident that our partnership will revolutionize the advertising sector in the Philippines”.
The current Globe loyalty program “My Rewards, My Globe” is the foundation of this new M-Ads service, providing Globe users with more reasons to keep using the brand. Subscribers are given a wide array of rewards items that they can avail of using the points they earn with every reload. Hot-ticket-items include free text messages and call minutes, branded mp3 players, LCD TVs, DVD players and even trips to local and foreign destinations. The “My Rewards, My Globe” program also offers discounts and freebies that are available from a host of shops, restaurants, clubs and hotels around the Philippines.
Ernest Cu, President and CEO of Globe, expressed his enthusiasm in providing another value-added service to local consumers. “Globe brings another first for mobile users in the country. We see Mobile Advertising will create a new segment in the local advertising industry. More importantly, this new service will enable our subscribers to get more out of the brands they love. By integrating this opt-in service into our rewards program, we hope to give another superior experience for our customers, exclusively from Globe.
With the enhanced “My Rewards, My Globe Plus”, Globe and Out There Media take loyalty to the next level, introducing a next-generation Permission-Based Mobile Advertising service for opt-in customers. Globe subscribers will be able to choose the mobile ads they wish to receive from their preferred brands or products and services they want to try. This ensures that they do not receive ads that they are not interested in. This is possible as “My Rewards, My Globe Plus” asks Globe subscribers to sign up for the service and provide their own demographic and lifestyle characteristics. They will also give permission (opt-in) to receive advertising on their mobile phones that is tailored to their preferences, interests and needs.
If a subscriber opts to receive M-Ads, he can earn points redeemable against discounts and free gifts from the loyalty program for all of its subscribers. This gives subscribers a whole new way to speed up their points-earning by opting to receive multiple advertisements on their mobile phones.
“My Rewards, My Globe Plus” offers unprecedented benefits for the two main elements of its value chain, namely the advertisers and the end consumers. Advertisers can now enhance their media mix with a new medium that ensures advanced targeting capabilities, consumer engagement, impressive responsiveness, maximum audience reach and highly effective brand awareness. At the same time, consumers will be able to receive premium and exclusive benefits, offers and information directly relevant to their needs, interests and lifestyle.
The market is reacting to the introduction of this opt-in new program with impressive enthusiasm. At the launch of “My Rewards, My Globe Plus”, a number of established brands signed up to run their own campaigns targeting the program’s opt-in customer base. “My Rewards, My Globe Plus” launch partners include Unilever, McDonald’s and HSBC, with many more in the immediate pipeline. The Singapore-based Out There Media office in Asia will take the lead in working with partners and will also handle all sales, business development and operations support for the service.