Global Competition Fuels Netflix Drive Toward Expanded Brand Loyalty
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Gaining brand loyalty domestically is a lofty goal for any company. For Netflix, engaging countries outside the U.S. is a key strategic goal. Netflix CEO Reed Hastings talked about that theme during the company’s first-quarter earnings call on April 18. “We’re very focused on global competition,” Hastings said, according to Seeking Alpha. “Obviously, around the world, it’s very fast growing for us. We’re coming toward 50/50 International, Domestic revenue. And so, we’re focused on....

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