Givex has launched its Mobile Loyalty Wallet to give customers a convenient, secure way to carry mobile gift programs and rewards.
With merchants already developing their own mobile apps, complete with store locators, ads and other capabilities, they are looking for mobile wallet solutions, said Bryan Wang, Givex director of marketing.
Other mobile payment technologies, such as Near Field Communications (NFC), are heavily dependent on costly phone and POS hardware, requiring expensive upgrades as well as additional staff training....