DENVER - Giveo, a developer of social software solutions for the new democracy of giving, today introduced the first hosted platform for branded, crowd-sourced cause-marketing campaigns and social fundraising, further enabling the radical online shift in how nearly $300 billion is donated every year by corporations, foundations, and individuals, and how charities reach and retain donors.
Giveo’s platform enables highly personalized cause and fundraising campaigns, building greater brand and customer loyalty and creating stronger connections between organizations, their causes and their key audiences. Giveo offers a cause-marketing solution, CrowdGiver™, and a social-fundraising solution, GiveoCharity™.
“We have two rising forces affecting giving today: the increasing effectiveness of social media as a means to attract and engage critical audiences in social giving campaigns, and the new demographics and growing activism of a new generation of donors. Giveo is designed to use the power of social giving to help corporations, foundations and non-profits have greater impact and reach this new generation of donors,” said Ed Messman, CEO, Giveo. “Today, participants in cause-marketing campaigns along with charitable donors are insisting on a greater voice, increased relevance and choice, and more transparency in how and where money is donated. Giveo presents a way to democratize giving in this changing environment.”
CrowdGiver™ lets corporations and foundations crowd-source their charitable initiatives. Organizations create a cause marketing campaign using the Giveo platform, allowing individuals to post charitable ideas or inviting them to vote on a group of charities to support with the organizations charitable donations. Involving consumers in this type of crowd-sourcing effort builds greater brand loyalty by associating their brand image with positive and relevant causes.
There is growing interest among consumers to participate in how companies and foundations distribute donations and ensure that these cause-marketing campaigns line up with a company’s brand value or a foundation’s mission. For corporations and foundations that distribute millions of charity dollars, this activist-donor attitude offers an opportunity to align their charity-giving programs with their brand promises and the affinities of their key audiences. Now, their donations not only can serve worthy causes, but also turn customers into social advocates and build greater brand loyalty.
“The ”What’s the Big Idea” campaign has been an amazing endeavor and a great deal of the credit belongs to the Giveo team and their platform. The site design was stunning and its functionality was user friendly to say the least. CrowdGiver™ made it possible for us to run a very successful campaign – creating great user engagement and driving brand recognition and loyalty for the Verve Foundation in our local community,” said Robb Overholt, Founder and President of the Verve Foundation.
GiveoCharity™ offers nonprofits their own branded social fundraising platform. The platform enables them to create communities around specific fundraising appeals, giving donors and other critical audiences a greater choice in how and where their donations are directed. And for charities and other institutions that rely on the generosity of key audiences, leveraging crowd-sourced and social fundraising campaigns creates a way to engage its key audience and solicit insights regarding their opinions and passions. This type of offering drives new levels of engagement and greater relevance with target audiences, including younger donors.
“The Giveo platform and our new products represent the growing desire to align giving programs with their constituencies and ensure those programs reflect and advance their relationship with those constituencies,” said Messman.
About Giveo
Giveo is a developer of software solutions for the new democracy of giving. Giveo offers the first hosted platform for branded, crowd-sourced cause-marketing campaigns and social fundraising. The platform enables highly personalized cause and fundraising campaigns, building greater brand and customer loyalty and creating stronger connections between organizations, their causes and their key audiences. Giveo is based in Boulder, Colo., and is backed by leading angel investors. www.giveo.com
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