ATLANTA, Dec. 7 - For the upcoming holiday season, business owners will look forward to the fact that every gift card sold represents not only one future sale, but a potential lifetime customer as well. This is because a sizeable percentage of Americans (41%) have tried a retail store, restaurant or hotel for the very first time because they received a gift card. And many of these first-time customers become repeat business. 72% of them returned to the business; all that repeat business resulting from a single gift card.
These are....