Most brands recognize that we’re entering a market where differentiation is key. Loyalty programs are now the baseline, and many customers won’t consider shopping with companies that don’t offer them. In this kind of environment, brands should take a good look at their programs and figure out how to differentiate them.   This is exactly what Giant Eagle has done. The grocery retailer has made expansions to its fuelperks+ loyalty program (formerly known as “FuelPerks!”). The goal of the expansion is to....

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