Marketers have so many decisions to make during the planning, testing, launching, and executional stages of a loyalty program. Getting it right from the start is massively important.
Loyalty360 hosted a webinar on Thursday titled, “Measure Twice, Cut Once – Get It Right From The Start,” which was presented by Bond Brand Loyalty.
Richard Schenker, Senior Loyalty Consulting Director, Bond Brand Loyalty; and Maria Pallante, Vice President, Operations, Bond Brand Loyalty were the featured webinar speakers.
The....