Marketers around the globe are trying to figure out the best way to target the all-important millennial segment, but, according to a new study, sending mass generic email communications might not be the best way to gain customer engagement with that group.
According to Aimia, nearly 59% of High Volume Sensitive consumers are overwhelmed by the volume of email communication they receive from brands. What’s more, millennials are 44% more likely to fall into this new category of consumer emerging today: The “high volume sensitive....