Listening to your customers is always a perfect place to start for any marketer seeking to extend brand loyalty.
Just ask General Mills.
“Our primary strategy is to expand our Consumer First focus to generate sustainable topline growth,” General Mills CEO Ken Powell said during the July 1 fourth-quarter earnings conference call, according to Seeking Alpha. “We will do that by investing in significant core brand renovation across our portfolio and by introducing a strong slate of meaningful innovation, all geared toward....