For many marketers, the holiday season represents the major portion of their annual sales. And for many of those, Black Friday and Cyber Monday represent the two most critical shopping days of the year. Loyalty360 solicited some experts to gauge the current reality and significance of Black Friday and Cyber Monday from a customer engagement perspective. Some published reports seem to suggest that Black Friday isn’t as big a customer engagement draw as it has been. Do you agree or not and why? Tom Barbaro, VP Sales, East....

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