PAYBACK has now gained its third new partner company this year. Following in the footsteps of Deutsche Telekom and expedia.de, Dehner and its over 100 stores in Germany have now entered into a long-term cooperation with the leading loyalty programme. In doing so, the garden centre group is strengthening its customer loyalty programme and getting actively involved in dialogue marketing. The multichannel marketing platform will enable the company to reach over 20 million customers and send them personalised – and therefore relevant....