New Loyalty 360 and Acxiom Research Highlights Reasons and Remedies
Acxiom and Loyalty 360 unveil the results of their latest customer loyalty research in their new paper, “The Loyalty Divide”. The research shows that even in today’s hyper-connected world, many loyalty programs do not resonate with their members.
Fresh insights, included in the just released paper, provide evidence that the fragmentation and disconnect of vital marketing insights is at the core. The Research shows that 94 percent of....