Contrary to some views in the public, GameStop and its video gaming industry are not in the waning years of existence. GameStop’s customer engagement and brand loyalty is strong, according to CMO Frank Hamlin.
“In specialty retail, that’s what we have: Passion,” Hamlin said during Monday’s session, It’s a CX Tug of War and The Customer is Winning. Now What?, at the Engagement & Experience Expo, hosted by Loyalty360. “It’s something they want to be doing. They don’t have to be doing.....