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Game Ready to Provide Behind-the-Scenes Footage and Commentary on Team RadioShack
ALAMEDA, Calif.—CoolSystems, Inc., makers of Game Ready®, a leading active compression and cold therapy system designed to enhance recovery, today announced the launch of its behind-the-scenes look into the world of competitive cycling by providing expert analysis, images and commentary throughout the Tour de France as Team RadioShack competes to win the prestigious cycling event. Game Ready recently announced that it was chosen to provide the recovery solutions for Team RadioShack.
Game Ready will be providing daily commentary on the Tour through the company’s Twitter feed @GetGameReady, posting race photos and updates at Facebook.com/GameReady and offering in-depth analysis and training tips from industry leaders on its Out of the Saddle blog.
“We are thrilled to be supporting Team RadioShack as they move through each stage of the Tour,” said Russ Harrison, Game Ready’s president and CEO. “For the first time, Game Ready will be providing a chance for fans to keep up with Team RadioShack with dedicated Tour commentary and insight through a variety of social media channels. This is a win for our fans and a way to expose the sport of cycling to a larger audience.”
During the Tour, members of Team RadioShack will use the Game Ready System to aid in preparation for the race and for recovery after each stage. Game Ready differs from conventional cold therapy solutions by offering active pneumatic compression from form-fitting anatomic wraps. The combination of cold and active compression helps reduce swelling, control edema, and increase blood flow and the delivery of oxygen to injured areas – encouraging an enhanced healing process. The system is used by over 800 individual professional athletes and 550 professional and collegiate sports teams already.
Follow all the Game Ready and Team RadioShack action at these sites:
Twitter: @GetGameReady and @TeamRadioShack
Blog: Out of the Saddle
For more information about Team RadioShack, visit http://www.livestrong.com/teamradioshack.
About Game Ready
Based in Alameda, Calif., CoolSystems, Inc., makers of Game Ready®, manufactures and markets active pneumatic compression/cryotherapy systems for both people and animals. The systems provide intermittent or cyclical compression while simultaneously delivering dry, adjustable cold therapy to the affected area with anatomically fitted wraps. The system can be operated with minimal training, and with its patented ergonomic wraps, adjustable temperature and compression levels, its portable design can be incorporated into a multitude of treatment protocols. For more information, please visit www.gameready.com.
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