REvolution’s warning now is to begin to abandon traditional .com advertising support since sports fans are quickly moving to social media (Facebook/Twitter/blogs) and mobile media (iPhone apps). These media offer even greater immediacy and ease of access than traditional websites. Agencies that can get ahead of the curve and build in social/mobile media activation to sponsorship deals will prosper.
2. The present global recession will have no long-term impact on the sponsorship market.
Many of the commentators who followed sports....